Four generations of traditions

The history of Negrotti Grocery begins in 1890 when, at the headquarters of the unchanged Berenini street, in the heart of the city of Fidenza, was taken over the then Vergiati Grocery. There were for sale cod, sugar, salt, spices, candles, coal, oil, oil for lamps.

Everything was sold in bulk and are wrapped up, there were no pre-packaged products.

Only in 1927 during the renovation of the new building, Negrotti moved for a short time just ahead, only to return in the historical site to not move anymore.

Today groceries continues its history, handing down the activity of father to son, and keeping the same dedication to quality and love for the craft products. In a corner of the city where time seems to stand still, Giorgio Negrotti and his son Alessandro will advise you in the purchase of craft products that do not exist in supermarkets: the highest quality products selected with care and passion for the past four generations.